Published 06 Nov,2021 via The Financial Express - The Middle East region comprising well over a dozen states - often believed to be a potential market of Bangladeshi products - is yet to become what it could be. Although Bangladesh has been exporting to the countries in the region for some time now, the value and volume of export appear to be way behind its ability. No doubt, one of the main features of these markets that should have made it a target destination of scores of products is the migrant population from Bangladesh living in those countries as well as those from the subcontinent whose consumer tastes and preferences are more or less like those of the Bangladeshis. According to observers, lack of market exploration and methodical research come in the way of developing a roadmap for sustained export marketing.
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The Financial Express