The global beauty industry is undergoing a transformation with consumers becoming more conscious of the ingredients they use, the values they uphold, and the impact of their purchases. As Muslim populations continue to grow and become more economically influential, spending on beauty and personal care products has risen significantly. The State of the Global Islamic Economy (SGIE) Report 2024/25 estimates that Muslim consumer expenditure in this category reached approximately $87 billion in 2023, with forecasts suggesting it could climb to nearly $118 billion by 2028, underscoring the industry's steady momentum.
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Muhammad Ali Bandial