SÃO PAULO, Feb. 15, 2020 -- This week, JBS is attending Gulfood 2020, the largest annual food and beverage fair in the world, which is being held in Dubai (United Arab Emirates) between February 16 and 20. During the event, which expects to attract over 5 thousand exhibitors from nearly 200 countries, Seara plans to launch the Incredible Range, offering a complete range of 100% plant-based products. Farms Friboi, a brand offering beef cuts with less fat and focused on healthfulness, will also be introduced at the fair. The company's 300 square meter booth will also showcase products from Bordon, Novaprom and other brands from JBS operations in the USA and Australia.
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