Media & Recreation Sector Snapshot 2024/25
Muslim audiences spent US $259.7 billion on media and recreation in 2023; as digital-content consumption accelerates, that figure is expected to rise to US $336.5 billion by 2028, a 5.3 % CAGR. The largest single markets are Türkiye (≈ US $31.7 bn), the United States (US $26 bn) and Indonesia (US $24.5 bn), while Saudi Arabia, Pakistan and Germany form the next tier; a long “rest-of-world” tail still accounts for more than US $100 bn, signalling room for new entrants.
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