Modest fashion giant Modanisa lays out its global expansion and market strategy
Turkey’s textiles and clothing sector contributed a whopping 17.2% share to the country’s total export volume in 2019 and Istanbul-based e-commerce platform Modanisa is taking the lead in modest fashion exports, featuring over 1,000 brands and designers for clients in 140 countries.
Modanisa has signed an exclusive two-year agreement with Somali-American supermodel Halima Aden, known for becoming the first hijab-wearing woman on a Vogue cover. Halima will act as Modanisa’s first global brand ambassador, as part of a broader strategy to use influencers to increase sales and exposure.
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