Momentum growing in Islamic edutainment market as sales soar ahead of haj
Top left: Salam Sisters by Zileej, Photo courtesy Zileej; Top right: Variety of Islamic board games on display for sale at Kinokuniya Bookstore in Dubai in July 2018, SALAAM GATEWAY/Emmy Abdul Alim; Bottom left: Shade 7 Publishing's The Story of the Elephant being read by a young girl, Photo courtesy Shade 7 Publishing; Bottom right: Saudi boy holding a mobile phone, GETTY/Jasmin Merdan
Demand for haj-themed games, books and apps is at one of its highest levels leading up to the annual pilgrimage and year-round the Islamic edutainment market is growing.
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