The tales of two cities: How Cape Town and New York unleash sustained tourism recovery
Speaking at a halal tourism industry event, the leaders of the cities’ destination marketing organisations revealed their motivation to understand Muslim travellers better and the strategies to promote the towns as Muslim-friendly destinations.
Cape Town and New York City are accelerating their tourism recovery efforts by tapping into the Muslim traveller revenue potential that the Dinar Standard’s State of the Global Islamic Economy Report estimates will reach $189 billion in 2025.
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