Truebell eyes food distribution expansion in Saudi Arabia


  • Saudi Arabia to invest approximately US$59 billion into its food industry by 2021
  • Truebell announces plans to expand exclusive distribution of key brands in Saudi Arabia during Q1 2020

Leading GCC FMCG importer Truebell, has highlighted Saudi Arabia as a potential region for distribution expansion as the Kingdom looks set to invest approximately US$ 59 billion into its food industry by 2021, according to the Saudi Arabia General Investment Authority (SAGIA).

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